Thursday, July 17, 2014

Marketing management process

The process of marketing management


Essence and elements of the process of marketing management



The essence of marketing management process


Marketing management process involves consciously directing all activities to meet the needs of consumers and their satisfaction to make a profit. The process of  marketing management is also reflected in how to better provide resources that will enable the  fulfillment of company goals and meet  the needs of consumeres. A key task of  marketing the company and basic assumptions of rational management of marketing is identifying a need or demand of the target market, or the
holder of demand in order to prepare  an appropriate marketing mix to meet these needs, the realization of income.

Elements and phases of marketing management process


marketing management process consists of three elements:


  •   Planning marketing activities, organizing marketing activities and control of marketing                        activities.
  •           Marketing management is a continuous process. This implies that all three elements of the variable and it was necessary to constantly adapt to new situations. This is understandable, given that planning marketing activities in which decisions are made about the objectives, policies, strategies, programs and plans of the company. Organizing marketing activities implies the existence of an adequate organizational structure through which will be implemented planned goals and objectives. Which means it might be better to manage the marketing process. At the same time it is necessary to checks, and controls the degree of feasibility planning goals and objectives, and the effectiveness of the organizational structure that would, if necessary, could perform the necessary. Marketing management process is effective only when all phases of the marketing management process flow continuously.     
  •  And not only that. It is desirable that the elements and stages of the marketing management process that combine to give the so-called. Synergistic effect, that is their gain greater effects than the simple sum of their individual effects.

Methods of marketing management process



Process of marketing activities of the Company consist of the following processes:

 Analyzing market opportunities existing and potential markets; formulation of objectives to be achieved in the target market and define courses of action; finding the optimal combination of marketing mix, and allocation of human and financial resources to selected courses
of action; creating an effective organizational structure to realize a rational curriculum firms in the market; establishment of efficient and rational coordination between the marketing
function and other functions in the marketing management process; permanent control of marketing
results achieved marketing activities and review of the rationality of its
actions on the market. Planning marketing activities is the
first phase of the marketing management process, and it consists of:
 formulating goals and strategies, creating marketing plan, marketing plan
implementation and control of the execution of the marketing plan.
When the marketing plan is integrated into the planning process of companies,
many elements of the marketing planning process level are associated
with the variables before one stream marketing action is finished. This process puts the marketing plan in a tactical position in relation to the strategic plan of the company as part of the marketing planning process. Together, they become inseparable components of the marketing management process.

Organizing marketing activities is the second phase of the process of
marketing management. In order to more precisely define and design marketing company organizational structure, one must take into account the characteristics of the
organizational structure of the company, such as: specialization, centralization, formalization. In this
part of the marketing management process involves the breakdown of marketing activities in several tasks and their coordination. Marketing controls as the third phase of the marketing management
process. The purpose of marketing control is to determine deviations from the objectives, policies and plans, and to improve the results of the corrective action. In achieving marketing control
is an essential process in order control. So it is always preceded by a qualitative analysis quantitative
analysis. Marketing controls implies that each phase is done in a rational and efficient manner. We hope that we have managed to explain you in this post how it works marketing management process.