Marketing management process

Essence and elements of the process of marketing management

The essence of marketing management process

Marketing management process involves consciously directing all activities to meet the needs of consumers and their satisfaction to make a profit. The process of  marketing management is also reflected in how to better provide resources that will enable the fulfillment of company goals and meet the needs of consumers. A key task of  marketing, the company and basic assumptions of rational management of marketing, is identifying a need or demand of the target market, or the

holder of demand in order to prepare an appropriate marketing mix to meet these needs, the realization of income.

Elements and phases of marketing management process

marketing management process consists of three elements:

•   Planning marketing activities, organizing marketing activities and control of marketing           activities.
•  Marketing management is a continuous process. This implies that all three elements of the variable and it was necessary to constantly adapt to new situations. This is understandable, given that planning marketing activities in which decisions are made about the objectives, policies, strategies, programs and plans of the company. Organizing marketing activities implies the existence of an adequate organizational structure through which will be implemented planned goals and objectives. Which means, it might be better to manage the marketing process. At the same time it is necessary to check, and control the degree of feasibility planning goals and objectives, and the effectiveness of the organizational structure that would, if necessary, could perform the necessary. Marketing management process is effective only when all phases of the marketing management process flow continuously.     
•  And not only that. It is desirable that the elements and stages of the marketing management process that combine to give the so-called. Synergistic effect, that is their gain greater effects than the simple sum of their individual effects.

Methods of marketing management process

Process of marketing activities of the Company consist of the following processes:

Analyzing market opportunities existing and potential markets; formulation of objectives to be achieved in the target market and define courses of action; finding the optimal combination of marketing mix, and allocation of human and financial resources to selected courses of action; creating an effective organizational structure to realize a rational curriculum firms in the market; establishment of efficient and rational coordination between the marketing function and other functions in the marketing management process; permanent control of marketing results achieved marketing activities and review of the rationality of its actions on the market.

Planning marketing activities is the first phase of the marketing management process, and it consists of: formulating goals and strategies, creating marketing plan, marketing plan implementation and control of the execution of the marketing plan. When the marketing plan is integrated into the planning process of companies, many elements of the marketing planning process level are associated with the variables before one stream marketing action is finished. This process puts the marketing plan in a tactical position in relation to the strategic plan of the company as part of the marketing planning process. Together, they become inseparable components of the marketing management process.

Organizing marketing activities is the second phase of the process of marketing management. In order to more precisely define and design marketing company organizational structure, one must take into account the characteristics of the organizational structure of the company, such as: specialization, centralization, formalization. In this part of the marketing management process involves the breakdown of marketing activities in several tasks and their coordination.

Marketing controls as the third phase of the marketing management process. The purpose of marketing control is to determine deviations from the objectives, policies and plans, and to improve the results of the corrective action. In achieving marketing goals control is an essential process. So it is always preceded by a qualitative analysis and quantitative analysis. Marketing controls implies that each phase is done in a rational and efficient manner. We hope that we have managed to explain you in this post how it works marketing management process.