Marketing segmentation or market segmentation
In previous posts was said about what is marketing and marketing mix, we will now deal with marketing segmentation (market segmentation).
Marketing segmentation is a crucial part of marketing.
Goal of marketing segmentation: is to identify groups of customers with similar requirements so that they can be effectively served.
Successful marketing segmentation criteria are: effectiveness, measurability, accessibility, feasibility, profitability.
Segmentation is a compromise between mass marketing and the assumption that to every person should be given a specific marketing effort.
Market segments are internally homogeneous and heterogeneous mutually.